TY  - BOOK
AU  - Kapferer J N
AU  - Kapferer J N
TI  - Strategic Brand Management : New Approach To Creating And Evaluating Brand Evaluation
SN  - 0-02-917045-1
U1  - 658.827 
PY  - 1992///
CY  - New Delhi
PB  - The free press
KW  - Branding strategic brand management
N1  - Branding;strategic brand management

ER  -