TY  - BOOK
AU  - Aaker D A
AU  - Aaker D A
TI  - Strategic Market Management
SN  - 9971-51-390-0
U1  - 658.802 
PY  - 2003///
CY  - New York
PB  - John wiley and sons inc.
KW  - Marketing management
N1  - Strategic marketing;strategic market management
ER  -