TY  - BOOK
AU  - West D
AU  - West D; Ford J & Ibrahim E
TI  - Strategic Marketing : Creating Competitive Advantage
SN  - 978-0-19-964260-1
U1  - 658.802 
PY  - 2010///
CY  - New Delhi
PB  - Oxford university press
KW  - Marketing Management
N1  - Strategic marketing
ER  -