TY  - BOOK
AU  - Smith P
AU  - Smith P; Berry C & Paulford A
TI  - Strategic Marketing Communicaitons
SN  - 0 7494 2013 8
U1  - 658.802 
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - Management
N1  - Advertising; Strategic marketing
ER  -