TY  - BOOK
AU  - Jones T
AU  - Jones T & Kirby S
TI  - Taking Ideas to Market
SN  - 1-84112-314-5
U1  - 658.8 
PY  - 2002///
CY  - London
PB  - Capstone publication
KW  - Marketing Management
N1  - Series Book;Innovation Series Book
ER  -