00431nam a2200169Ia 4500008004100000020001800041041000800059082001500067100002000082245003000102260004100132300000900173500002000182500001400202650002500216700002000241230125s9999 xx 000 0 und d a81-7224-412-6 aeng a658.8bVAR aVaradarajan P R aThe Business of Marketing c1995bJaico Publishing HouseaMumbai a336p aMarket Research amarketing aMarketing Management aVaradarajan P R