TY  - BOOK
AU  - Varadarajan P R
AU  - Varadarajan P R
TI  - The Business of Marketing
SN  - 81-7224-412-6
U1  - 658.8 
PY  - 1995///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Marketing Management
N1  - Market Research; marketing
ER  -