TY  - BOOK
AU  - Datta P, Ed.
AU  - Datta P, Ed.
TI  - The Marketing Whitebook : 2013-2014
SN  - 978-93-81425-05-3
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Business world
KW  - Marketing Management
N1  - marketing
ER  -