TY  - BOOK
AU  - Vandermerwe S
AU  - Vandermerwe S
TI  - Tin Soldiers To Russian Dolls
SN  - 0-7506-1881-7
U1  - 658.8342 
PY  - 1994///
CY  - London
PB  - Butterworth Heinemann publisher
KW  - Marketing Management
N1  - Customer relationship
ER  -