TY  - BOOK
AU  - Upshaw L
AU  - Upshaw L
TI  - Truth: The New Rules for Marketing in a Skeptical World
SN  - 978-81-203-3583-7
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing Management
N1  - marketing
ER  -