TY  - BOOK
AU  - Anderson J C
AU  - Anderson J C; Kumar N & Narus J A
TI  - Value Merchants
SN  - 978-1-4221-0335-7
U1  - 658 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press
KW  - Management
N1  - General Management
ER  -