TY  - BOOK
AU  - Charan R
AU  - Charan R
TI  - What The Customer Wants You To Know
SN  - 978-0-143-06568-5
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - Penguin books
KW  - Marketing Management
N1  - Customer relationship;CRM
ER  -