TY  - BOOK
AU  - Jones J P
AU  - Jones J P
TI  - What's In A Brand ?: Building Brand Equity Through Advertising
SN  - 0-07-4632201-9
U1  - 658.827 
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Advertising,Brand management; Branding
ER  -