TY  - BOOK
AU  - Srinivasan R
AU  - Srinivasan R
TI  - Case studies in marketing -The Indian context
SN  - 81-203-1678-9
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing management
N1  - Case studies; Cases in mkt
ER  -