TY  - BOOK
AU  - Kumar A
AU  - Kumar A & Meenakshi N
TI  - Marketing Management
SN  - 81-259-2062-5
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Vikas Publishing
KW  - Marketing management
N1  - marketing
ER  -