00441nam a2200169Ia 4500008004100000041000800041082001500049100001400064245005400078250001100132260003000143300000900173500003100182500000700213650002500220700002600245230125s9999    xx            000 0 und d  aeng  a658.8bDAV  aDavar R S  aModern marketing management In the Indian Context  a7th ed  c1987bCrown tradeaMumbai  a694p  amarketing;modern marketing  aMM  aMarketing Management  aDavar R S & Davar S B