TY  - BOOK
AU  - Lovelock C H
AU  - Lovelock C H
TI  - Services Marketing
SN  - 0-13-461377-5
U1  - 658.8 
PY  - 1996///
CY  - London
PB  - Prentice Hall
KW  - Marketing management
N1  - Services marketing
ER  -