TY  - BOOK
AU  - Zeithaml V A
AU  - Zeithaml V A & Bitner M J
TI  - Services marketing
SN  - 0-07-053042-4
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing management
N1  - Services marketing
ER  -