TY  - BOOK
AU  - Wilson R M S
AU  - Wilson R M S & Gilligan C
TI  - Strategic Marketing Management
SN  - 81-85617-59-7
U1  - 658.802 
PY  - 1995///
CY  - Mumbai
PB  - Viva publication
KW  - Marketing management
N1  - Strategic marketing ,MKT; Marketing strategies;Strategic marketing
ER  -