TY - BOOK AU - Ramaswamy V S AU - Ramaswamy V S & Namakumari S TI - Marketing Management: Global Perspective Indian Context SN - 978-1-25-902641-6 U1 - 658.8 PY - 2013/// CY - New Delhi PB - Tata Mcgraw Hill KW - Marketing Management N1 - Marketing Management ER -