TY  - BOOK
AU  - Gronroos C
AU  - Gronroos C
TI  - Service Management and Marketing: Customer Management in Service Competition
SN  - 978-81-265-1287-4
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Wiley India (p) Ltd
KW  - Services marketing
N1  - Services marketing
ER  -