00478nam a2200181Ia 450000500170000000800410001702000220005804100080008008200170008810000140010524500230011925000130014226000410015530000090019650000240020565000230022970000440025220230329175906.0230125s9999    xx            000 0 und d  a978-81-265-3118-9  aeng  a658.838bAAK  aAaker D A  aMarketing Research  a10th Ed.  c2012bWiley India (p) LtdaNew Delhi  a701p  aMarketing research
  aMarketing research  aAaker D A; Kumar V; Day G S & Leone R P