TY  - BOOK
AU  - Clow K E
AU  - Clow K E & Kurtz D L
TI  - Services Marketing: Operation, Management, and Strategy
SN  - 978-81-7722-376-7
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Biztantra Publications
KW  - Services marketing
N1  - Services marketing
ER  -