@book{93888,
	author = {Hawkins D I and Hawkins D I; Best R J; Coney K A & Mookerjee A},
	title = {Consumer Behaviour},
	publisher = {Tata Mcgraw Hill},
	year = {2007},
	address = {New Delhi},
	edition = {Ed. 9th },
	note = {Consumer behaviour}
}