TY  - BOOK
AU  - Zeithaml V A
AU  - Zeithaml V A & Bitner M J
TI  - Services Marketing
SN  - 0-07-114881-7
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Marketing Management
N1  - Services marketing
ER  -