TY  - BOOK
AU  - Aaker D A
AU  - Aaker D A
TI  - Strategic Market Management
SN  - 978-81-265-1604-9
U1  - 658.802 
PY  - 2008///
CY  - New Delhi
PB  - Wiley India (p) Ltd
KW  - Marketing Management
N1  - Strategic marketing;strategic market management
ER  -