TY - BOOK AU - Artun O AU - Artun O & Levin D TI - Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data SN - 9788126558131 U1 - 658.8 PY - 2016/// CY - New Delhi PB - Wiley India (p) Ltd KW - Marketing Management N1 - Marketing Management ER -