TY  - BOOK
AU  - Clow K E
AU  - Clow K E & Baack D E
TI  - Integrated Advertising Promotion and Marketing Communications
SN  - 9789332518377
U1  - 659.1 
PY  - 2014///
CY  - Chennai
PB  - Pearson Education
KW  - advertising
N1  - advertising
ER  -