TY  - BOOK
AU  - Pillai R S N
AU  - Pillai R S N & Bagavathi 
TI  - Modern Marketing: Principles and Practices
SN  - 9788121916974
U1  - 658.8 
PY  - 2016///
CY  - New Delhi
PB  - S. Chand & Company Ltd.
KW  - Marketing Management
N1  - Marketing Management

ER  -