TY  - BOOK
AU  - Keller K L
AU  - Keller K L; Paramesmeswaran A M G & Jacob I
TI  - Strategic Brand Management
SN  - 9789332542204
U1  - 658.827 
PY  - 2016///
CY  - Chennai
PB  - Pearson Education
KW  - Branding strategic brand management
N1  - Branding;strategic brand management

ER  -