TY  - BOOK
AU  - Bhalla G
AU  - Bhalla G
TI  - Collaboration and Co-Creation: New Platforms for Marketing and Innovation
SN  - 9781441970817
U1  - 658.8 
PY  - 2011///
CY  - New York
PB  - Springer Pub
N1  - Marketing Management
ER  -