00443nam a2200181Ia 450000500170000000800410001702000180005804100080007608200150008410000120009924500400011125000120015126000450016330000090020850000160021765000160023370000120024920230315171924.0230125s9999    xx            000 0 und d  a9780199464852  aeng  a659.1bDUT  aDutta K  aIntegrated Marketing Communications  a1st Ed.  c2016bOxford University PressaNew Delhi  a489p  aadvertising  aadvertising  aDutta K