<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00553nam a2200217Ia 4500</leader>
  <controlfield tag="008">230125s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789332574144</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">659.1</subfield>
    <subfield code="b">MOR</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Moriarty S</subfield>
    <subfield code="9">117237</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Advertising &amp; Imc: Principles &amp; Practice</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">10th Ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2016</subfield>
    <subfield code="b">Pearson Education</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">669p</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2=" ">
    <subfield code="v">1</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Advertising;</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Advertising</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Moriarty S; Mitchell N D &amp; Wells W D</subfield>
    <subfield code="9">117238</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="b">235</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">94977</subfield>
    <subfield code="d">94977</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">HIMR</subfield>
    <subfield code="b">HIMR</subfield>
    <subfield code="d">2019-08-26</subfield>
    <subfield code="e">Forward Books</subfield>
    <subfield code="g">839.00</subfield>
    <subfield code="i">11140</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">659.1 MOR B18794</subfield>
    <subfield code="p">HIMR-BK-18794</subfield>
    <subfield code="r">2023-01-25 00:00:00</subfield>
    <subfield code="v">604.00</subfield>
    <subfield code="w">2019-12-09</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">B18794</subfield>
  </datafield>
</record>
