TY  - BOOK
AU  - Pongiannan K
AU  - Pongiannan K
TI  - Advertising And Brand Building : Principles And Case Studies
SN  - 978-81-7708-315-6
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - New Century Publications
KW  - Advertising
N1  - advertising

ER  -