TY  - BOOK
AU  - O Guinn T
AU  - O Guinn T; Allen C T; Semenik R J & Scheinbaum A C
TI  - Advertising And Integrated Brand Promotion
SN  - 978-93-86668-63-9
U1  - 659.1 
PY  - 2019///
CY  - Delhi
PB  - Cengage Learning
KW  - Advertising
N1  - advertising
ER  -