TY  - BOOK
AU  - Kapil K N
AU  - Kapil K N & Mukherjee J
TI  - Case Studies In Marketing
SN  - 9788131756331
U1  - 658.8 
PY  - 2011///
CY  - Tamil Nadu
PB  - Pearson Education
KW  - Marketing Management
N1  - Case studies in marketing
ER  -