TY  - BOOK
AU  - Walkar O C
AU  - Walkar O C
TI  - Marketing Strategy: A Decision-focused Approach
SN  - 9789339205263
U1  - 658.802 
PY  - 2015///
CY  - New Delhi
PB  - Mcgraw-hill
KW  - Marketing Management
N1  - Strategic management
ER  -