00469nam a2200181Ia 4500008004100000020001800041041000800059082001500067100001400082245005200096250001200148260003200160300000900192440000600201500001700207650001600224700004700240230125s9999    xx            000 0 und d  a81-7554-288-8  aeng  a659.1bSMI  aSmith P R  aMarketing Communications An Integrated Approach  a4th Ed.  c2005bKogan PageaNew Delhi  a696p  v1  aadvertising;  aAdvertising  aSmith P R; Dr. Palla Sivaprasad & Taylor J