TY  - BOOK
AU  - Smith P R
AU  - Smith P R; Dr. Palla Sivaprasad & Taylor J
TI  - Marketing Communications An Integrated Approach
SN  - 81-7554-288-8
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page
KW  - Advertising
N1  - advertising
ER  -