@book{96084,
	author = {Lovelock C H and Lovelock C H; Wirtz J & Chatterjee J},
	title = {Services Marketing : People, Technology, Strategy},
	publisher = {Pearson Education},
	year = {2010},
	address = {New Delhi},
	edition = {6th Ed.},
	note = {Marketing Management;Marketing Management;}
}