@book{96122,
	author = {Tom C and Tom C; O'hara  C & Vaidya V},
	title = {Data Driven : Harnessing Data And Ai To Reinvent Customer Engagement},
	publisher = {McGraw-Hill},
	year = {2019},
	address = {New Delhi},
	edition = {1st Ed.},
	note = {Business Analytics}
}