TY - BOOK AU - Tom C AU - Tom C; O'hara C & Vaidya V TI - Data Driven : Harnessing Data And Ai To Reinvent Customer Engagement SN - 9789353166243 U1 - 004.1 PY - 2019/// CY - New Delhi PB - McGraw-Hill KW - Business Analytics N1 - Business Analytics ER -