TY  - BOOK
AU  - Menon A
AU  - Menon A
TI  - Media Planning And Buying: Principles And Practice In The Indian Context
SN  - 978007014607
U1  - 659.1 
PY  - 2019///
CY  - India
PB  - McGraw-Hill
KW  - advertising;IMC
N1  - advertising;IMC

ER  -