TY  - BOOK
AU  - Wirtz J
AU  - Wirtz J; Lovelock C; Chatterjee J & Das G
TI  - Essentials of Services Marketing
SN  - 978-93-534-3541-7
U1  - 658.8 
PY  - 2019///
CY  - New Delhi
PB  - Pearson Education
KW  - Services marketing
N1  - Services marketing

ER  -