@book{96645,
	author = {Chunawalla S A and Chunawalla S A & Sethia K C},
	title = {Foundations of Advertising - Thoery and Practice with Supplementation of Digital Advertising},
	publisher = {Himalaya Publishing House},
	year = {2019},
	address = {Mumbai},
	edition = {9th Ed.},
	note = {advertising;Digital Advertising}
}