Suresh Jayshree creator text Chennai Margham Publications 2017 monographic eng

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432 PART A - An Understanding of the ENTREPRENEUR Concept Chapters 1. Understanding the Meaning of “Entrepreneur” 2. Characteristics of an Entrepreneur 3. Classification of Entrepreneurs 4. The Entrepreneurial Scene in India 5. Factors Influencing Entrepreneurship 6. Entrepreneurial Growth 7. Problems of Entrepreneurs PART B – How to Start an Enterprises? 8. Business Idea Generation Techniques 9. Identification of Business Opportunities 10. Marketing Feasibility 11. Financial and Economic Feasibilities 12. Technical, Legal, Managerial, Locational and Other Feasibilities 13. Project Appraisal 14. Project Report PART C – How to Enter the Market? 15. Franchising 16. Product Strategies 17. Pricing Strategies 18. Distribution Strategies 19. Promotional strategies 20. Step-by-Step Approach for Starting New Business PART D – How to be Successful Entrepreneur? 21. Learning to be Successful 22. Family Owned Business Enterprises 23. Strategic Approaches 24. Ethics and Entrepreneurship 25. Cases Entrepreneurship 658.4 SUR 9789381430118 230224 20240203121906.0