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121.
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Customer Chemistry by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 2002
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.8342 NAY/GRE B04466.
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122.
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Creating Customer Value The Synergy Between After-Sales Service And Maintenance by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 1997
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (2)Call number: 658.8342 GUR B00613, ...
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123.
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Consumer Behaviour Applications in Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sage publication 2009
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.834 EAS/WRI B08716.
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124.
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Consumer Behaviour by
Edition: 1st Ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (2)Call number: 658.834 LIN/SIR B09277, ...
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125.
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Consumer Behaviour by
Edition: 6th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London Dryden press publication 1990
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.834 ENG/BLA B01044.
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126.
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Connected Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Butterworth Heinemann publisher 2007
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.8 KIR/MAR B05774.
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127.
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Commentary On Consumer Behaviour by
Edition: 10th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing House 2000
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (2)Call number: 658.834 CHU B02237, ...
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128.
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Channel Management And Retail Marketing by
Edition: 1st Ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing House 2005
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.87 DHO B04558.
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129.
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Channel Management And Retail Marketing by
Edition: 1st Ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing House 2005
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.87 DHO B05587.
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130.
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Cases In Rural Marketing An Integrated Approach by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson Education 2003
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (2)Call number: 658.81734 KRI B03553, ...
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131.
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Cases in Retail Management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Biztantra Publications 2009
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.87 SRI/SRI B10415.
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132.
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Case Studies in Services Marketing : Vol 1 by Series: ICFAI
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad ICFAI publication 2006
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.8 ICF B05510.
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133.
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Case Studies in Marketing Management and Research by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Deep and Deep Publisher 2010
Availability: Not available: Smt. Hiraben Nanavati Institute of Management & Research for Women: Reference (1).
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134.
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Case Studies In Marketing The Indian Context by
Edition: 4th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall 2009
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (4)Call number: 658.8 SRI B07915, ...
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135.
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Case Studies in Consumer Behavior by Series: ICFAI
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad ICFAI publication 2006
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.834 ICF B05505.
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136.
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Capturing Consumer Competence by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.834 HAZ B06464.
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137.
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Business Marketing Management by
Edition: 9th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York Thompson Learning, Taxman 2007
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.8 HUT/SPE B06509.
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138.
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Branding Yourself by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London Pan book publisher 2007
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.827 SPI B06167.
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139.
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Being The Shopper Understinding The Buyer's Choice by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York Wiley publication 2002
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 658.834 LEM B04438.
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140.
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