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21.
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How to Make it as in Advertising Creative by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London Laurence King Publishing 2010
Availability: Items available for loan: School of Fashion Technology (1)Call number: 659 VEK.
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22.
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Indian Advertising Laughter & Tears: 1950 to 2013 by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Niyogi Books 2014
Availability: Items available for loan: School of Fashion Technology (1)Call number: 659 CHA.
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23.
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Integrated Marketing Communication:pentacom by Series: ; 1
Edition: 4th Ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Tamil Nadu Pearson Education 2015
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 MAL B18841.
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24.
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Advertising Management by Series: ; 1
Edition: 2nd Ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2018
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 JET B17608.
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25.
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Beyond Advertising by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Wiley India (p) Ltd 2016
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 WIN B15011.
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26.
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Web Advertising And Online Marketing Technologies and Strategies for E - marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Deep and Deep Publisher 2005
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 SIN/SHA B04581.
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27.
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Integrated Marketing Communications A Strategic Approach by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 SIR/RAH B07882.
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28.
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Integrated Advertising, Promotion, and Marketing Communications by
Edition: 2nd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall 2004
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (5)Call number: 659.1 CLO B05325, ...
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29.
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Foundations of Advertising Theory and Practice by
Edition: 7th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Pune Himalaya Publishing House 2010
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 CHU/SET B09085.
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30.
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Event Marketing and Management by
Edition: 1st ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2001
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (3)Call number: 658.8 GAU B03137, ...
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31.
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Effective advertising by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 TEL B03990.
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32.
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Dictionary of Advertising by
Edition: 1st Ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing House 1998
Availability: Not available: Smt. Hiraben Nanavati Institute of Management & Research for Women: Reference (1).
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33.
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Contemporary Advertising by
Edition: 5th Ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Sydney IRWIN Publishers 1994
Availability: Not available: Smt. Hiraben Nanavati Institute of Management & Research for Women: Reference (1).
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34.
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Contemporary advertising by
Edition: 10th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 2006
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 AVE B05352.
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35.
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Contemporary advertising by
Edition: 10th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 2008
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (2)Call number: 659.1 ARE B08759, ...
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36.
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Advertising and Promotions An IMC Perspective by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 2011
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (6)Call number: 659.1 SHA/DS B10798, ...
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37.
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Advertising management : Marketing communication and promotion by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Pune Everest Publishing house 2000
Availability: Items available for loan: Smt. Hiraben Nanavati Institute of Management & Research for Women (1)Call number: 659.1 KUL B02088. Not available: Smt. Hiraben Nanavati Institute of Management & Research for Women: Withdrawn (3).
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38.
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Advertising And Sales Promotion (BBA-VI) by
Edition: 1ST
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Pune Nirali 2016
Availability: Not available: Shri Siddhivinayak Mahila Mahavidyalaya: Withdrawn (1).
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39.
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Advertising And Sales Promotion, (BBA-VI) by
Edition: 1ST
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Pune Nirali 2015
Availability: Not available: Shri Siddhivinayak Mahila Mahavidyalaya: Withdrawn (1).
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40.
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विपणन व्यवस्थापन ३ जाहिरात व्यवस्थापन by
Edition: 1ST
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Marathi
Publication details: Pune Success 2015
Availability: Not available: Shri Siddhivinayak Mahila Mahavidyalaya: Withdrawn (1).
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