Retail Management : A Strategic Approach

By:

Berman Barry

Contributor(s):

Evans Joel R

Material type:

TextLanguage: English Publication details: India Pearson 2022Edition: 13thDescription: 722ISBN:

9789332587694

Subject(s):

Retailing

DDC classification:

687 BER

Summary: PART 1 An Overview of Strategic Retail Management Chapter 1 An Introduction to Retailing Chapter 2 Building and Sustaining Relationships in Retailing Chapter 3 Strategic Planning in Retailing PART 2 Situation Analysis Chapter 4 Retail Institutions by Ownership Chapter 5 Retail Institutions by Store-Based Strategy Mix Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing PART 3 Targeting Customers and Gathering Information Chapter 7 Identifying and Understanding Consumers Chapter 8 Information Gathering and Processing in Retailing PART 4 Choosing a Store Location Chapter 9 Trading-Area Analysis Chapter 10 Site Selection PART 5 Managing a Retail Business Chapter 11 Retail Organization and Human Resource Management Chapter 12 Operations Management: Financial Dimensions Chapter 13 Operations Management: Operational Dimensions PART 6 Merchandise Management and Pricing Chapter 14 Developing Merchandise Plans Chapter 15 Implementing Merchandise Plans Chapter 16 Financial Merchandise Management Chapter 17 Pricing in Retailing PART 7 Communicating with the Customer Chapter 18 Establishing and Maintaining a Retail Image Chapter 19 Promotional Strategy PART 8 Putting It All Together Chapter 20 Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	School of Fashion Technology				687 BER (Browse shelf(Opens below))					Available (not for issue)	004144		SOFT-BK-4144

PART 1 An Overview of Strategic Retail Management
Chapter 1 An Introduction to Retailing
Chapter 2 Building and Sustaining Relationships in Retailing
Chapter 3 Strategic Planning in Retailing
PART 2 Situation Analysis
Chapter 4 Retail Institutions by Ownership
Chapter 5 Retail Institutions by Store-Based Strategy Mix
Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
PART 3 Targeting Customers and Gathering Information
Chapter 7 Identifying and Understanding Consumers
Chapter 8 Information Gathering and Processing in Retailing
PART 4 Choosing a Store Location
Chapter 9 Trading-Area Analysis
Chapter 10 Site Selection
PART 5 Managing a Retail Business
Chapter 11 Retail Organization and Human Resource Management
Chapter 12 Operations Management: Financial Dimensions
Chapter 13 Operations Management: Operational Dimensions
PART 6 Merchandise Management and Pricing
Chapter 14 Developing Merchandise Plans
Chapter 15 Implementing Merchandise Plans
Chapter 16 Financial Merchandise Management
Chapter 17 Pricing in Retailing
PART 7 Communicating with the Customer
Chapter 18 Establishing and Maintaining a Retail Image
Chapter 19 Promotional Strategy
PART 8 Putting It All Together
Chapter 20 Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing

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