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Mass Affluence : Seven New Rules of Marketing to Today's Consumer

By: Material type: TextLanguage: English Publication details: Boston Harvard Business School Press 2004Description: 269ISBN:
  • 9781591391968
Subject(s): DDC classification:
  • 658.8 NUN
Summary: 1. The New Mass Market Part One - The New Rule of Positioning 2. Seize the New Middle Ground 3. Treat Some Customers More Equal Than Other Part Two – The New rules of Designing Offerings 4. Fins an Occasional Use 5. Introduce of New Math of Ownership 6. Grow the Return of Consumption Part Three – The New Rule of Customer Reach 7. Think Global Retail Local 8. Become Apropos of Everyone Part Four – What Next? 9. Tomorrow’s Mass Market
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Donated Book School of Fashion Technology 658.8 NUN (Browse shelf(Opens below)) Available (not for issue) D76 SOFT-BK-D76

1. The New Mass Market
Part One - The New Rule of Positioning
2. Seize the New Middle Ground
3. Treat Some Customers More Equal Than Other
Part Two – The New rules of Designing Offerings
4. Fins an Occasional Use
5. Introduce of New Math of Ownership
6. Grow the Return of Consumption
Part Three – The New Rule of Customer Reach
7. Think Global Retail Local
8. Become Apropos of Everyone
Part Four – What Next?
9. Tomorrow’s Mass Market

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